Our CEO Brent Turner is working with executive leadership and Liberty Tax franchisees and employees building a culture of industry-leading business ideas that offer our customers effective solutions to all their tax needs.
How It All Began
We got our start in Canada in 1997, when our founder purchased U&R Tax Depot. We changed the name to Liberty Tax, and a new tax preparation leader was born. Our mission: Offer the flexibility of a personal tax consultant and the security of a large, established company.
Since our beginning, Liberty Tax has grown to more than 250 locations in Canada and more than 2,500 in the U.S. For the 2018 tax year, we prepared more than 1.7 million individual tax returns. Liberty Tax has become a force in the competitive tax preparation market, and we have maintained our personal approach to customer service. Taxpayers trust Liberty Tax to handle their taxes.
Known for the total support we provide our franchisees, our tax return preparation franchise is consistently recognized as a leader among all franchises, not just personal income tax-based businesses. We’ve been ranked as one of the top franchises on Entrepreneur magazine’s annual Franchise 500 list every year since 1998, including a Best of the Best award in 2016. We’re also listed in Bond’s Top 100 Franchises. Accounting Today named Liberty Tax® to its Top Tax Firms list in 2016 and 2017. We’re the #1-ranked non-food multi-unit franchise by Multi-Unit Franchisee magazine, and we’ve been awarded a top spot among franchises by Black Enterprise, Poder/Hispanic Enterprise, and Military Times Edge.
We place the customer experience at the core of all we do. Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high-quality experiences, “Making them WANT to come back” by our efforts. We do this in a professional, welcoming environment, at a great value.
We are committed to our people. We provide opportunity, nurture talent, develop leaders and reward achievement. We believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to our continued success.
We operate our business ethically. Sound ethics is good business. At Liberty Tax, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible.
We give back to our communities. We take seriously the responsibilities that come with being a leader. We help our customers build better communities and leverage our size, scope and resources to help make the world a better place.
We strive continually to improve. We are a learning organization that aims to anticipate and respond to changing customer and system needs through constant evolution and innovation.
Our CEO Brent Turner continues our reputation for excellence by developing and implementing strategies that directly contribute to maintaining our competitive edge in the tax business. Mr. Turner has 25 years of experience in the tax industry in multiple functions.
Since taking over Liberty Tax, Mr. Turner's team has propelled the organization forward by: improving our corporate communication and culture, expanding financial service offerings such as bookkeeping and debt resolution, and launching remote tax services to meet customer needs during the pandemic and beyond.